UAFS art and design home

Industry Standard Training in Leading Edge Facilities

 

UAFS is your first step in becoming a successful graphic designer in a global and rapidly changing industry. Our highly rated Bachelor of Science in Graphic Design begins with five Foundation Courses: Intro to Drawing, 2D Design, 3D Design, Digital Imaging, and Intro to Typography. Successful completion of the Foundation Courses results in the Admissions Portfolio, which students submit for review to move up to the sophomore level.

 

 

 

FACULTY

Bryan Alexis, Associate Professor
479-788-7240  •  bryan.alexis@uafs.edu

 

Colin McLain, MFA
479-788-7576  •  Colin.McLain@uafs.edu

 

Katie Harper, Associate Professor
479-788-7333  •  katie.harper@uafs.edu

 

 

Graphic design: student designing on computer

The Path to Success

Once you pass the Admissions Portfolio, our highly acclaimed program gives you the fundamentals of strategic design and craftsmanship together with the technical skills you will need to be successful in this highly competitive field. UAFS graduates have a high job placement rate both locally and nationally.

  • Students receive hands-on design instruction in a professional studio environment in smaller classes that develop a strong sense of community among students and faculty.
  • The curriculum is tailored to train well-rounded designers who are able to work with a variety of clients and situations.
  • Graduates are trained in interactive and mobile design, user experience design, strategic branding, typography, publication design, packaging, illustration and image making.
  • The program also develops strong skills in Studio Art.
  • Coursework in Art History develops a framework for understanding different approaches to art and design over time and the social and historical factors that frame their development.
  • Study abroad further challenges students to experience different approaches to art and design.
  • Internships provide real-world experience and opportunities to network.
  • Special exhibitions, workshops, and guest speakers offer exciting new perspectives outside the classroom experience.
  • Our dedicated faculty are all professional practicing artists and designers.

 

student using illustration screen technology  student cutting out graphics with x-acto knife  teacher and student photographing product design

 

 

For faculty information, please visit our faculty page.

 

Learn more about the Graphic Design Association!

 

 

Graphic Design Course List

 

ART 1551 Admissions Portfolio 1 Cr. (1 Lec.)
Prerequisites or Corequisites: ART 1103 2-D Design, ART 1113 Drawing, ART 1123 Digital Imaging, ART 1143 3-D Design and ART 1133 Introduction to Typography, or consent of instructor(s). Students who wish to be accepted into the Graphic Design program are required to submit a comprehensive portfolio of projects from Foundations courses. Students must pass this course to be admitted into the Graphic Design program.

 

ART 1133 Introduction to Typography 3 Cr. (2 Lec., 4 LAB)
An introduction to design and aesthetic issues concerning type and its use. Type measurement, typography design, technical issues -relating to type and production, and a survey of the history of type are covered. Projects involve type design issues, problem solving, and deadlines.

 

GRDS 2103 Advanced Typography 3 Cr. (2 Lec., 4 LAB)
Prerequisites: GRDS 2303 Graphic Design and GRDS 2243 Digital Illustration, or consent of instructor.
Explores advanced typographic techniques, including the digital mechanics of kerning, tracking, leading, special characters, ligatures, punctuation, font and color choices. Projects simultaneously target minute details and overall effect of sophisticated type handling. Visual order, type hierarchy, symbolism, and cultural aspects of type design are emphasized.

 

GRDS 2243 Digital Illustration 3 cr. (2 lec., 4 LAB)
Prerequisites: GRDS 1001 Admissions Portfolio or consent of Instructor. Corequisite: GRDS 2303 Graphic Design.
Introduces the student to software applications used in the execution of various types of digital illustration. One, two, and multi-color illustration projects are covered, as well as exporting, printing, scanners, and color printers. Projects involve illustration issues, problem solving, and deadlines.

 

GRDS 2253 Web Design I 3 cr. (2 lec., 4 LAB)
Prerequisites: ART 1123 Digital Imaging, GRDS 2303 Graphic Design, and GRDS 2243 Digital Illustration.
Introduces technical and aesthetic considerations concerning website design. Current standard language editors and web styling are incorporated. Imaging, typographic, and color issues are addressed. Assigned projects are deadline-driven and involve the creation of basic websites.

 

GRDS 2303 Graphic Design 3 cr. (2 lec., 4 LAB)
Prerequisites: GRDS 1001 or consent of instructor. Corequisite: GRDS 2243 Digital Illustration.
Introduces the creative processes, critical thought, and methodology specifically used in the creation of visual communication. Covers a broad scope of design methods and practices (e. g., type, hand generated art, photography, sculpture, collage) to give the students an understanding design styles.

 

GRDS 2343 Print & Publication Design 3 Cr. (2 Lec., 4 LAB)
Prerequisites: GRDS 2303 Graphic Design and GRDS 2243 Digital Illustration, or consent of instructor.
Introduces concepts, techniques, and strategies in the design and production of various types of printed publications, from business cards to multiple-page documents. Page layout and organization schemes are covered, as well as continuing the study of typography, color, proofreading, problem solving, deadlines, and printing/output issues.

 

GRDS 2503 Illustration Techniques 3 Cr. (2 Lec., 4 LAB)
Prerequisites: GRDS 1001 Admissions Portfolio or consent of instructor. Elective course introducing the student to the steps necessary for the execution of various types of illustration, including, but not limited to, technical, editorial, spot, cover, and design. Emphasis is on technical proficiency as well as conceptual solutions to illustration problems. Traditional and non-traditional media are covered. Design and drawing skills are prerequisite.

 

GRDS 299V Graphic Design Special Projects 1-3 Cr. (variable)
Prerequisites or corequisites: advanced standing and consent of instructor, -dean, or provost.
An individual project in graphic design areas offered on an arranged basis. Projects and deadlines are determined by the student and instructor. May be repeated when topics differ, for a total of six hours.

 

GRDS 3223 Digital Photography 3 CR. (2 lec., 4 LAB)
Prerequisite: ART 1123 Digital Imaging or consent of instructor. Explores digital image creation and digital darkroom technologies. Students learn possibilities and limitations of digital cameras, processing images in terms of photo-editing and manipulation, color managements and workflow, and batch-processing techniques. Output technologies, such as film, inkjet printers, dye-sublimation and prepress preparation are discussed.

 

GRDS 3243 Web Design II 3 CR. (2 lec., 4 LAB)
Prerequisites: GRDS 2253 Web Design I and GRDS 2103 Advanced Typography, or consent of instructor.
Builds upon the foundation established in previous web class. Covers types of websites, planning and managing website production, team building, organization, and site testing. Projects involve collaboration, problem solving, and deadlines.

 

GRDS 3263 Advanced Digital Photography 3 CR. (2 lec., 4 LAB)
Prerequisites: GRDS 3223 Digital Photography or consent of instructor.
Explores the use of photography in artistic expression, journalistic documentation, and visual design narrative. Lighting, advanced post print processes, and photography as business is covered.

 

GRDS 3273 Motion Design 3 CR. (2 lec., 4 LAB)
Prerequisites: GRDS 2253 Web Design I or consent of instructor.
Explores motion for graphic design using 2D and 3D animation, design elements, video and sound design. The projects will explore elements of storytelling, design over time and technical considerations using standard professional methods. Media will be delivered to the screen via authoring for current replay mediums and the web.

 

GRDS 3313 Creative Process in Design 3 CR. (2 LEC., 4 LAB)
Prerequisite: GRDS 2213 Web Design, GRDS 2103 Advanced Typography, and GRDS 2343 Print Design, or consent of instructor.
Introduces the use of multiple and varied approaches to visual problem solving. Investigation into alternate creative thinking techniques is explored. Various creative thinkers from the past and present are surveyed and analyzed. Projects involve research, collaboration, and problem solving.

 

GRDS 3323 Production Management/Prepress 3 CR. (2 LEC., 4 LAB)
Prerequisites: GRDS 3403 Advertising Design I and GRDS 3243 Web Design II or consent of instructor.
Introduces advanced production issues that involve print media, including spot-color and process color issues. Ink, paper choices, prepress production and printing issues are covered, along with project management from conception to final output. Solving complex design and production problems encountered in dealing with clients, printers and deadlines are important components. Projects involve multiplepage designs and include collaboration and teamwork training.

 

GRDS 3403 Advertising Design I 3 CR. (2 LEC., 4 LAB)
Prerequisites: GRDS 2103 Advanced Typography, GRDS 2343 Print & Publication Design, and GRDS 2253 Web Design I, or consent of instructor.
Introduces projects and issues involved in advertising design. Includes work on advertising projects in various media, such as newspaper, magazine, outdoor, and electronic media. The creation of thumbnails and computer comps are covered, as well as headline, subhead and copy writing. Projects involve collaboration, problem solving, and deadlines.

 

GRDS 3503 Advanced Illustration 3 CR. (2 LEC., 4 LAB)
Prerequisite: GRDS 2243 Digital illustration or consent of instructor.
Expands on the media explorations from Illustration Techniques, and emphasizes the conceptual and narrative aspects of illustration. Projects focus on communicating to specific audience through creative problem solving. Conceptual exercises foster innovation and originality. Traditional and digital media are examined for their unique illustration possibilities. Advanced drawing, design, color, and digital illustration and imaging skills required.

 

GRDS 3603 Packaging Design 3 CR. (2 LEC., 4 LAB)
Prerequisites: GRDS 3403 Advertising Design I or consent of instructor. Prerequisite or corequisite: GRDS 3323 Production Management/Prepress.
Introduces projects and issues involved in packaging design, employing various design solutions to solve three-dimensional problems. The creation of thumbnails and computer comps are covered as well as product packaging, point-of-purchase displays, and trade show booth design. Projects involve collaboration, problem solving, and deadlines.

 

GRDS 3623 Fine Printing & Bookmaking 3 CR. (2 LEC., 4 LAB)
Prerequisite: ART 2303 Introduction to Letterpress.
Employs advanced letterpress, bookmaking, and other production methods, and explores contemporary interpretations of the book as a vehicle for sequential/ narrative design. Emphasizes mature dimensional idea generation, sequential consistency, and media choices. Projects include handmade bookbinding techniques, and skilled letterpress printing.

 

GRDS 3633 Advanced Fine Printing & Bookmaking 3 CR. (2 LEC., 4 LAB)
Prerequisite: GRDS 3623 Fine Printing and Bookmaking, or consent of instructor.
Expands the exploration of various advanced concepts and practices in the art and design of printed matter using letter press (relief ), especially in relation to the production of books. Students will conceive, design and construct their own books using a variety of printing techniques to enhance their professional portfolios.

 

GRDS 372V Graphic Design Internship 3 or 6 CR. (variable)
Prerequisites: GRDS 2103 Advanced Typography, GRDS 2343 Print Design, and consent of instructor.
Places students in a working environment to gain on-the-job experience. Workplace locals include design studio, corporation, advertising agency, etc., with supervised employment and observation. The length of the internship will be either 120 or 240 clock hours and is typically completed during a fall, spring, or summer semester.

 

GRDS 399V Advanced Graphic Design Special Projects 1-3 CR. (variable)
Prerequisites: junior or senior standing and consent of instructor and department head.
An individual project in graphic design areas offered on an arranged basis. Projects and deadlines are determined by the student and instructor. May be repeated when topics differ for a total of six hours.

 

GRDS 4313 Identity Design 3 CR. (2 LEC., 4 LAB)
Prerequisites: GRDS 3323 Production Management/Prepress and GRDS 3603 Packaging Design, or consent of instructor.
Introduces the student to projects and issues involved with branding and creating a complete corporate identity, including logo, letterhead and business cards, interior and exterior sign systems, copy writing, advertisement, collateral material, brochure and/or annual report, and rationale. Production and printing issues encountered are also addressed. Projects involve collaboration, problem solving, and deadlines.

 

GRDS 4623 Graphic Design Business Practices 3 CR. (2 LEC., 4 stu.)
Prerequisites: GRDS 3323 Production Management/Prepress and GRDS 3603 Packaging Design, or consent of instructor.
Prepares the advanced graphic design student to enter the profession by focusing on business practices such as portfolio preparation, starting a design business, successful freelancing and pricing, strategies for landing design jobs, professional relationships, fees and contracts, managing large projects, copyright, trademark, and ethical issues.

 

GRDS 4403 Advertising Design II 3 Cr. (2 Lec., 4 LAB)
Prerequisites: GRDS 3403 Advertising Design I or consent of instructor.
Classroom structure re-creates the real-world work environment encountered at advertising agencies; takes projects from conceptual stage, through comprehensives, to presentation to the client. Advertising for newspaper, magazine, outdoor, direct mail, television, radio, and Web is covered as well as headline, subhead, and copywriting within advertising campaigns, photography direction, production, and printing issues. Projects involved are addressed. Projects involve collaboration, problem solving, and deadlines.

 

GRDS 4933 Graphic Design Senior Thesis 3 Cr. (2 Lec., 4 LAB)
Prerequisites: GRDS 4313 Identity Design and GRDS 4323 Graphic Design Business Practices. Corequisite: GRDS 4923 Graphic Design Senior Seminar.
Independent, directed study identifying an area of critical inquiry that best combines personal creativity, academic achievement, and professional ambition. The thesis begins with a proposal, supported by research and analysis of the problem or project, and culminates with a written and oral presentation to accompany an exhibition of the final work.